Our Story

Gerard Cunningham built the Winistry platform to provide unparalleled speed, customization, and intelligence to app/web creation and live ops app/web management. Winistry offers the first, complete, Unified Marketing Decisioning Platform (UMDP), revolutionizing customer digital experience by integrating all marketing and live ops channels into one technology stack. 

Disrupt your industry with the fastest time to market on web and mobile, AI powered insights that maximize reach, retention, and revenue, and lowest lifetime cost of ownership for a multi-platform product. 

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Amy Wilson, Co-founder

Amy has spent the last decade scaling and optimizing marketing and operations for mobile game and app companies, with an emphasis on the social casino space. Prior to co-founding Winistry, she was CEO of Koolbit Inc. Koolbit launched its first social casino apps in 2012 and its flagship social casino, 1Up Casino, in 2014. 1Up Casino built a loyal base of fans around its "A new slot machine every single day," concept. The platform that enabled daily releases of new content and the proprietary Slots Builder tool made this concept possible. Prior to serving as CEO of Winistry, Amy spent time in education technology marketing at Common Sense Media and Wonder Workshop. Earlier in her career she taught high school physics. 

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Gerard Cunningham, Co-founder

Gerard currently serves as a Senior Advisor at McKinsey & Co. as part of firm’s LEAP Practice. Before founding Winistry, Gerard was Founder and President of Betfair USA, and a member of Betfair’s Global Management Team. Previously Mr. Cunningham was a growth-oriented, omni-channel, consumer marketing Executive with Gap and Lands’ End, and a global strategy consultant with Booz & Co. in Asia and the USA.

Earlier in his career, he founded Procter & Gamble’s Marketing Analytics organization, introduced the first low-level, precise sales data into the European operation, and built the analytical infrastructure to model every aspect of the consumer business.